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The individual goes online at www.reissprofile.com
by himself/herself and answers 128 simple questions about his/her
values, life goals, and basic desires. A three to seven page report
of results is sent to you vial email immediately after the individual
finishes the last question.
Recent research has shown that 16 basic desires motivate behavior and
give purpose to our lives. Everybody embraces all 16 basic desires,
but to different extents. How an individual prioritizes the 16 basic
desires (called a Reiss Profile) predicts and explains the
individual's behavior at as well as the extent to which a choice of
specific job or general career fulfills the individual's
psychological needs.
The 16 basic desires were determined empirically and are extensively
validated. They are:
Acceptance, the need for approval
Curiosity, the need to think
Eating, the need for food
Family, the need to raise children
Honor, the need to be loyal to the traditional values of one's
clan/ethnic group
Idealism, the need for social justice
Independence, the need for individuality
Order, the need for organized, stable, predictable environments
Physical Activity, the need for exercise
Power, the need for influence of will
*Romance, the need for sex
Saving, the need to collect
Social Contact, the need for friends (peer relationships)
Status, the need for social standing/importance
Tranquility, the need to be safe
Vengeance, the need to strike back
* A need for beauty scale is substituted for a romance scale.
USER QUALIFICATIONS
The minimum qualifications to purchase this tool are as follows:
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I/O psychologist (MA or PhD degree)
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MA-level counselor
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IDS trained job coach
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Human resource manager employed by a corporation and trained in Myers Briggs
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Job coach trained in Myers Briggs with minimum of two years
successful professional experience.
SAMPLES AND ORDER FORM
HOW THE REISS BUSINESS PROFILE WAS VALIDATED
The Reiss Business Profile is the first standardized, comprehensive
assessment of what motivates people. It shows the forces driving
personality development of mentally healthy people. Users and clients
often comment on how accurate the Profile is; the scientific validity
coefficients are very high. The predictive validity is extraordinary.
Phase I: Exploratory factor studies of lists of
hundreds of motives repeatedly showed 15-16 basic intrinsic desires
of life. Multinational, confirmatory factors studies. Everybody
embraces these desires, but to different extents. How you rank order
the 16 basic desires is called your Reiss Profile. Your RP predicts
your personality traits and how you behave in many situations.
Phase II: Psychometric studies established test-retest,
internal, and inter-rater reliabilities.
Phase III: Concurrent validity shown with Big 5, Myers
Briggs, Murray's needs, ASI.
Each scale validated against "real-world" behavior. Twenty peer-reviewed
articles published in APA and other top journals with more than
10,000 administrations in six countries.
Phase IV: The instrument was adapted for use in
corporations and job coaching. The adapted instrument has been widely
used by job coaches in the USA and Europe with excellent results. A
growing number of large and small corporations have issued consulting
contracts. Professional experience has been consistently favorable.
Norms have been updated for corporate use.
REFERENCES
Engel, G., Olson, K.R., & Patrick, C. (2002). The personality of
love: Fundamental motives and traits related to components of love.
Personality and Individual Differences, 32, 839-853.
Havercamp, S.H., & Reiss, S. (2003). A comprehensive assessment
of human striving: Reliability and validity of the Reiss Profile.
Journal of Personality Assessment, 81, 123-132.
Maller, R. G., & Reiss, S., (1992). Anxiety sensitivity in 1984
and panic attacks in 1987. Journal of Anxiety Disorders, 6, 241-247.
Maller, R.G., & Reiss, S. (1987). A behavioral validation of the
Anxiety Sensitivity Index. Journal of Anxiety Disorders, 1, 265-272.
Olson, K. R., & Weber, D. A. (2004). Relations between big five
traits and fundamental motives. Psychological Reports, 95, 795-802.
Reiss, S. (2005). Extrinsic and intrinsic motivation at 30:
Unresolved scientific issues. Behavior Analyst, 28, 1-14.
Reiss, S. (2005). Why people become organ donors. Paper presented at
the annual meeting of the American Public Health Association in New Orleans.
Reiss, S. (2005). Human individuality and the divide between science
and religion. Zygon, 40, 131-142.
Reiss, S. (2004). Multifaceted nature of intrinsic motivation: The
theory of 16 basic desires. Review of General Psychology, 8, 179-193.
Reiss, S. (2004). The 16 strivings for God. Zygon, 40, 131-142.
Reiss, S. (2001, Feb.). Secrets of happiness. Psychology Today, 50-56.
Reiss, S. (2000). Human individuality, happiness, and flow. American
Psychologist, 55, 1161-62.
Reiss, S. (2000). Who am I: The 16 basic desires that motivate our
actions and define our personalities. New York: Tarcher/Putnam. 288
pp. (translated into Chinese, Danish, Japanese, Spanish, and Swedish)
Reiss, S. (2000). Why people turn to religion. Journal for the
Scientific Study of Religion, 39, 47-52.
Reiss, S. (1999). The sensitivity theory of aberrant motivation (pp.
35-58). In S. Taylor (Ed.), Anxiety Sensitivity: Theory, Research,
and Treatment. Mahwah, N.J.: Erlbaum.
Reiss, S. (1997). Trait anxiety: It's not what you think it is.
Journal of Anxiety Disorders, 11, 201-214.
Reiss, S. (1991). Expectancy model of fear, anxiety, and panic.
Clinical Psychology Review, 11, 141-153.
Reiss, S., & Havercamp, S. (2005) Motivation in a developmental
context: Test of Maslow's theory of self-actualization. Journal of
Humanistic Psychology. 45, 41-53
Reiss, S., & Havercamp, S. (1999). Sensitivity, functional
analysis, and behavior genetics: A response to Freeman et al.
American Journal of Mental Retardation, 104, 289-293.
Reiss, S., & Havercamp, S. (1998). Toward a comprehensive
assessment of fundamental motivation. Psychological Assessment, 10, 97-106.
Reiss, S., & Havercamp, S. (1997). Sensitivity theory and mental
retardation: Why functional analysis is not enough. American Journal
of Mental Retardation, 101, 553-566.
Reiss, S., & Havercamp, S. (1996). The sensitivity theory of
motivation: Implications for psychopathology. Behaviour Research and
Therapy, 34, 621-632.
Reiss, S., & McNally, R.J. (1985). Expectancy model of fear. In
S. Reiss and R.R. Bootzin, R.R. (Eds.) Theoretical Issues in Behavior
Therapy. New York: Academic Press.
Reiss, S., Peterson, R.A., Gursky, D.M., & McNally, R.J. (1986).
Anxiety sensitivity, anxiety frequency, and the prediction of
fearfulness. Behavior Research and Therapy, 24, 1-8.
Reiss, S., & Sushinsky, L. W. (1975). Overjustification,
competing responses, and the acquisition of intrinsic interest.
Journal of Personality and Social Psychology, 31, 1116-1125.
Reiss, S. & Wiltz, J. (2004). Why people watch reality TV? Media
Psychology 6, 363-378.
Reiss, S., Wiltz, J., & Sherman, M. (2001). Trait motivational
correlates of athleticism. Journal of Personality and Individual
Differences, 30, 1139-1145.
Takakuwa, M.,& Wakabayashi, M. (1999, personal communication).
Unpublished factor study of Japanese translation of Reiss Profile
with Japanese college students.
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