©2003 IDS Publishing
All Rights Reserved

Reiss Profile of Fundamental Goals and Motivational Sensitivities

Ages: 12 & Up. Time: 10-12 mins.

How did you understand me so quickly?


  • Accurately shows what motivates the individual

  • Predicts what the individual will try to do in school, at work, in relationships, on a corporate team, and in athletic situations
  • Computer software states, explains, and interprets results in plain English (no jargon)

Personality Assessment, Version 3.0

  • Comprehensive description of "normal" individuals and their challenges and strengths.

  • Treats difference as individuality, not disorder
  • Shows personality traits as well as what is motivating those traits
  • Shows who people want to be (the traits they admire)

Human Development, Version 3.0

  • Job coaching (work-life balance, problem analysis, path to happiness)

  • Hiring decisions (virtually impossible to fake, predicts future behavior)
  • Career counseling (evaluates specific jobs, not just careers)

School, Version 3.1

  • Assesses 6 reasons for underachievement

  • Shows how to reach a difficult adolescent (what he/she cares about)
  • Assesses violence, anxiety, shyness, peer relationships
  • Assesses intrinsic curiosity

Sports, Version 3.2

  • Shows most powerful way to motivate each athlete

  • Predicts how each athlete will respond under pressure
  • Used with pro teams, college teams, and high school teams
  • Recruitment tool

Relationships, Version 3.0

  • Quickly and accurately assesses premarital, marital, post marital relationships

  • Assesses fidelity, libido, personality conflict, compatibility, positive strengths
  • Quickly and accurately identifies major issues for counseling

MD/DD, Version 3.4

  • Encourages staff to assess what each consumer wants and needs

  • Assesses compatibility of housemates
  • Identifies preferred reinforcements for functional analysis
  • Trains staff to not impose their values on consumers


Breakthrough development. Four generations of senior professors at Harvard University – William James, William McDougall, Henry Murray, Gordon Allport, and David McClelland – taught that strivings (psychological needs) motivate the development of personality traits and make us individuals. At nearby Brandeis University, Abraham Maslow expressed this idea in a developmental context.

Henry Murray developed a story telling technique, the Thematic Apperception Test (TAT), to assess psychological needs. A number of scholarly reviewers, however, have concluded that the TAT does not meet scientific standards for reliability and validity. Psychologists need reliable and valid instruments to assess strivings and needs, which are the forces driving behavior and personality development.

The Reiss Profile is a comprehensive, standardized, objectively validated instrument that assesses 16 basic psychological needs. Everybody embraces all 16 basic needs, but to different extents. How an individual prioritizes the 16 basic needs accurately predicts how that person will behave at work, at school, in romantic relationships, in parent-child relationships, in athletic situations, in health situations, with regard to religion, and when shopping or watching television.

The 16 basic psychological needs were determined empirically and are extensively validated. They are:
Acceptance, the need for approval
Curiosity, the need to think
Eating, the need for food
Family, the need to raise children
Honor, the need to be loyal to the traditional values of one's clan/ethnic group
Idealism, the need for social justice
Independence, the need for individuality
Order, the need for organized, stable, predictable environments
Physical Activity, the need for exercise
Power, the need for influence of will
*Romance, the need for sex
Saving, the need to collect
Social Contact, the need for friends (peer relationships)
Status, the need for social standing/importance
Tranquility, the need to be safe
Vengeance, the need to strike back

* for certain uses, a need for beauty scale is substituted for a romance scale.

Based on studies with more than 10,000 ordinary people, nearly all motives reduce to some combination of these 16 needs.

Practical. The Reiss Profile questionnaire can be administered in about 12 minutes via paper and pencil, personal computer, or Internet (see www.reissprofile.com after April 1, 2005.) With the paper and pencil version, you give the questionnaire to the client, and then you score the questionnaire by entering the data into a personal computer program. The printout includes a graphic display of standardized scores for each of 16 psychological needs/strivings and plain-English interpretive paragraphs (usually 2-8 pages in length). The paragraphs link the person's needs/strivings to values, personality traits, motives, strengths, potential problems, behavior, and biases in judging others.

Human Development/Self-discovery: The Reiss Profile helps people understand what they need to be happy and to live fulfilling, meaningful lives. Many people who have taken the Reiss Profile were enthusiastic about their results. When the Reiss Profile was used with Myers Briggs (more than one thousand tested), people overwhelmingly perceived the two instruments as complementary. People who are tested on both instruments like to select the results they find most meaningful.

Business Coaching. Since the problems people have at work are problems of "normal" people, you need an instrument focused on "normal people," not some instrument developed years ago to diagnose mental illness. Translated into eight languages, the Reiss Profile is becoming a popular coaching instrument. The results help clients clarify their personal goals, solve problems, and plan life-work balance. Since the results are stated in plain language (no technical jargon), business clients can understand, appreciate, and use them.

Hiring Decisions. The Reiss Profile accurately assesses many traits relevant to hiring decisions, such as trustworthiness, work ethic, organizer, leader, competitor, and so on. It is virtually impossible to fake good because the participant does not think in terms of motivations, does not know how the test is scored, and is clueless as to what are high, average, or low scores on each scale. Depending on the job, an employer might be looking for a certain trait (orderliness) or its psychological opposite (spontaneity), which further complicates the task of faking good. Even experts on the instrument have not been able to fake good with any consistency.

Corporate Teams. You should not marry someone just because he/she believes in marriage. Similarly, you should not try to form teams with people who believe in teamwork, but rather with people who are compatible and get along naturally. Shared values produce team cohesiveness, whereas conflicted values lead to divisiveness and hidden agendas. The Reiss Profile is used to identify shared versus conflicted values among members of a team so that trainers can build on the former and weaken the latter.

Underachievement. By definition, underachievement is a motivational issue. Underachievers have one of these six results on the Reiss Profile, or any combination of these six results. (1) Students with low need for curiosity have little intrinsic need for cognition and may be action-oriented. They underachieve in school because thinking deeply frustrates them, so they don't pay attention in class. (2) Students with little achievement motivation score low on the Reiss Profile need for power scale. They underachieve because they have other priorities, so they don't apply themselves in school. (3) Students with high need for acceptance are highly sensitive to failure and criticism. They underachieve because they hold back effort, and they hold back effort because they do not expect to do well. (Failure hurts less when you don't try.) (4) Students with low need for honor act out of self-interest. They underachieve because they shirk duties (e.g., homework) when nobody is watching. Students with low honor are impressed with people who get away with things. They are irresponsible people. (5) Students with low need for order like spontaneity. They underachieve because they go in too many different directions at once. They also are disorganized. (6) Students with high vengeance are looking for a fight. They underachieve when getting into trouble distracts them from their studies.

Sports Motivation. The Reiss Sports Profile is used to recruit athletes, motivate sports participation, and provide information relevant to important coaching decisions. The results of the Reiss Sports Profile show: (1) the person's most powerful motives for participation in sports or exercise programs. (2) The cognitions that best motivate each person toward physical activity. (3) What the athlete is likely to do under pressure. The instrument predicts, for example, that athletes with low need for order play better on game day than in practice. Athletes with low need for honor cheat under pressure. Plus much more (Reiss, Wiltz, and Sherman, 2000).

Marriage Counseling. The Reiss Profile accurately and quickly assesses compatibility, fidelity, and the incompatible psychological needs driving marital conflicts. The Reiss Profiles for one couple, for example, showed that the husband had a strong need for sex (high romance) and only weakly valued fidelity (low honor), whereas the wife had a weak need for sex (low romance) and highly valued fidelity (high honor). Is it any wonder they ended up in counseling?

Aggression. On the Reiss Profile, people with high scores for vengeance seek to strike back at people who offend them. They enthusiastically endorse statements saying they will not take bull from anyone. They may be angry, oppositional, or aggressive. They may be looking to pick a fight. Or they pay show appropriate competitive behavior without physical aggression.

Many vengeful people do not act aggressively even when they are angry. Morals often inhibit aggression. On the Reiss Profile, students with a high or even average need for honor try to inhibit aggressive tendencies when fighting is unethical. People with a high need for vengeance and a high need for honor may be competitive people, but not physically aggressive people when aggression is wrong.

On the Reiss Profile, bullies show a high need for vengeance, indicating they may be looking for a fight, and a high need for tranquility, suggesting fear of being injured. Thus, bullies are aggressive only against weaker/smaller people who cannot hurt them. Cowardly, they fear people their own size.

Anxiety. The Reiss Profile assesses sensitivity to anxiety, which has been shown to predict prospectively panic attacks (450 studies). In many studies the ASI was shown to outperform significantly measures of trait anxiety as a predictor of future levels of anxiety.

Mental Retardation/Developmental Disabilities. The MR/DD version of the Reiss Profile is sold separately. (Click Reiss Profile MR/DD, main panel.) The MR/DD instrument has been used to promote self-determination because it encourages direct care staff to pay attention to what the consumer wants. The instrument is helpul in matching housemates/roommates. The instrument also has a role in encouraging the assessment of curiosity in the context of mental retardation.

COMMERCIAL PRODUCTS

Internet Administration. At the time of this posting, we were making arrangements for Internet administration of the test and reporting of results. This service is scheduled for spring, 2005. See www.reissprofile.com for more details.

Reiss Profile Scoring System (RPSS) Version 3.0 series. The RPSS software runs on Windows personal computers and is installed using drive D. You need an Adobe Acrobat Reader to print results. (This can be downloaded free.) The software calculates a standard score for each psychological need; prints a table of the results; and prints several interpretive paragraphs for each strong or weak striving. (We do not interpret "average" strivings). Also, you can administer the test directly on a personal computer.

Reiss Profile Test Manual. Theory, reliability, validity, and standardization information are summarized in this detailed manual.

Who Am I: The 16 Basic Desires that Motivate Our Actions and Determine Our Personalities. This is an easy to read book explaining the theory of 16 basic strivings. The chapters show what is and is not included in a basic striving; how strivings influence romantic and family relationships; and introduce the concept of value-based happiness.

Reiss's Dictionary of Normal Personality Traits. This is a listing of nearly every personality trait in a Thesaurus showing what may have motivated the person to develop that trait.


Order Form

International Order Form Attachment


REFERENCES

Educated Public

Reiss, S. (2000). Who am I: The 16 basic desires that motivate our actions and define our personalities. New York: Tarcher/Putnam. 288 pp. (translated into Chinese, Danish, Japanese, Spanish, and Swedish.)

Reiss, S. (2001, Feb.). Secrets of happiness. Psychology Today, 50-56.

Theoretical Articles

Reiss, S. (2004) Multifaceted nature of intrinsic motivation: The theory of 16 basic desires. Review of General Psychology, 8, 179-193.

Reiss, S. (2000). Human individuality, happiness, and flow. American Psychologist, 55, 1161-62.

Reiss, S., & Sushinsky, L. W. (1975). Overjustification, competing responses, and the acquisition of intrinsic interest. Journal of Personality and Social Psychology, 31, 1116-1125.

Reiss, S. (1997). Trait anxiety: It's not what you think it is. Journal of Anxiety Disorders, 11, 201-214.

Psychometric Articles

Havercamp, S. M., & Reiss, S. (2003). A comprehensive assessment of human striving: Reliability and validity of the Reiss Profile. Journal of Personality Assessment, 81, 123-132.

Havercamp, S. M. (1998). The Reiss profile of motivation sensitivity: reliability, validity, and social desirability. Doctoral dissertation. Department of Psychology, The Ohio State University.

Olson, K. R., & Weber, D. A. (submitted manuscript, see kolsen@fhsu.edu). Relations between big five and fundamental motives.

Reiss, S., & Havercamp, S.M. (1998). Toward a comprehensive assessment of fundamental motivation. Psychological Assessment, 10, 97-106.

Reiss, S., & Havercamp, S.M. (in press). Motivation in developmental context: Test of Maslow's theory of self-determination. Journal of Humanistic Psychology.

Lecavalier, L., & Havercamp, S. M. (2004). Are caregivers' reports of motivation valid? Reliability and validity of the Reiss Profile MR/DD. Journal of Intellectual Disability Research, 48, 217-224.

Application: Athletics

Reiss, S., Wiltz, J., & Sherman, M. (2001). Trait motivational correlates of athleticism. Personality and Individual Differences, 30, 1139-1145.

Application: Product Evaluation

Reiss, S., & Wiltz, J. (2004). Why people watch reality TV. Media Psychology, 6, 363-278,

Application: Health Psychology

Reiss, S. (in preparation). Why people become organ donors.

Application: Romantic Relationships

Engel, G., Olson, K.R., & Patrick, C. (2002). The personality of love: Fundamental motives and traits related to components of love. Personality and Individual Differences, 32, 839-853.

Application: Spirituality

Reiss, S. (2004). The 16 strivings for God. Zygon, 39, 303-320.

Reiss, S. (2005 spring, in press). Human individuality and the divide between science and religion. Zygon.

Reiss, S. (2000). Why people turn to religion: A motivational analysis. Journal for the Scientific Study of Religion, 39, 47-52.

Application: Mental Retardation

Dykkens, E.M., & Rosner, B. A. (1999). Redefining behavioral phenotypes: Personality-motivation in Williams and Prader-Willi syndromes. American Journal of Mental Retardation, 104, 158-169.

Lecavalier, L., & Tasse, M.J. (2002). Sensitivity theory of motivation and psychopathology: An exploratory study. American Journal of Mental Retardation, 107, 105-115.

Reiss, S., & Reiss, M.M. (2004). Curiosity and mental retardation: Beyond IQ. Mental Retardation, 42, 77-81.

Wiltz, J., & Reiss, S. (2003). Compatibility of housemates with mental retardation. American Journal of Mental Retardation, 108,173-180.

Reiss, S. (2001). A sensitivity theory of end motivation: Implications for mental retardation (pp. 373-392). In H. Switzkey (Ed.), Personality and Motivational Differences in Persons with Mental Retardation. Mahwah, NJ: Erlbaum.

Reiss, S. (2000). A mindful approach to mental retardation. Journal of Social Issues, 56, 65-79.

Reiss, S., & Havercamp, S.M. (1999). Sensitivity, functional analysis, and behavior genetics: A response to Freeman et al. American Journal of Mental Retardation, 104, 289-293.

Reiss, S., & Havercamp, S.M. (1997). The sensitivity theory of aberrant motivation: Why functional analysis is not enough. American Journal of Mental Retardation, 101, 553-566.

Psychopathology

Reiss, S., & Havercamp, S. M. (1996). The sensitivity theory of human motivation: Implications for psychopathology, Behavior Research and Therapy, 34, 621-632.

McNally, R. J. (2002). Anxiety sensitivity and panic disorder. Biological Psychiatry, 52, 936-948.

Reiss, S. (1999). The sensitivity theory of aberrant motivation (pp. 35-58). In S. Taylor (Ed.), Anxiety Sensitivity: Theory, Research, and Treatment. Mahwah, NJ: Erlbaum.

Reiss, S., Silverman, W., & Weems, W. (2001). Anxiety sensitivity in children. In M.W. Vasey amd M.R. Dadds (Eds). The Developmental Psychopathology of Anxiety (pp. 92-111). New York: Oxford University Press.

Reiss, S. (1997). Trait anxiety: It's not what you think it is. Journal of Anxiety Disorders, 11, 201-214.

Maller, R. G., & Reiss, S., (1992). Anxiety sensitivity in 1984 and panic attacks in 1987. Journal of Anxiety Disorders, 6, 241-247.

Reiss, S. (1991). Expectancy model of fear, anxiety, and panic. Clinical Psychology Review, 11, 141-153.

Reiss, S. (1988). Interoceptive theory of fear of anxiety. Behavior Therapy, 19, 84-85.

Maller, R.G., & Reiss, S. (1987). A behavioral validation of the Anxiety Sensitivity Index. Journal of Anxiety Disorders, 1, 265-272.

Reiss, S. (1987). Theoretical perspectives on the fear of anxiety. Clinical Psychology Review, 7, 585-596.

Reiss, S., Peterson, R.A., Gursky, D.M., & McNally, R.J. (1986). Anxiety sensitivity, anxiety frequency, and the prediction of fearfulness. Behavior Research and Therapy, 24, 1-8.

Reiss, S., & McNally, R.J. (1985). Expectancy model of fear. In S. Reiss and R.R. Bootzin, R.R. Theoretical Issues in Behavior Therapy. New York: Academic Press.

Schmidt, N., Lerew, D., and Jackson, R. (1997). The role of anxiety sensitivity in the pathogenesis of panic. Journal of Abnormal Psychology, 106, 355-364.

Silverman, W.K. , Flesig, W., Rabian, B., & Peterson, R. (1991). Childhood Anxiety Sensitivity Index. Journal of Clinical Child Psychology, 20, 162-168.

Weems, C.F., Haywood, C., Killen, J., Taylor, C. (2002). A longitudinal investigation of anxiety sensitivity in adolescence. Journal of Abnormal Psychology, 111, 471-477.

 

 

About the Author
Steven Reiss, Ph.D., : is a graduate of Dartmouth College and Yale University. According to the Social Science Citation Index, his research ranks in the upper 1 percent of academic psychologists in terms of influence.