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The Reiss Self-Discovery (Personality) Profile
Understanding people

Ages: 12 & Up. Time: 12 mins.

The individual goes online at www.reissprofile.com and answers 128 simple questions about his/her values, life goals, and basic desires. A three to seven page report of results is sent to you via email immediately after the individual finishes the last question.

  • This tool is suitable for use in personality assessment, psychological counseling, and clinical diagnostic evaluation of adjustment problems.

  • The results show what intrinsically motivates the individual.
  • The results provide a comprehensive assessment of values.
  • The results assess "normal" personality traits such as brave/coward, curious/practical, saver/spender, formal/informal, independent/interdependent, plus much more.
  • The results assess nearly all personality traits in a widely used Thesaurus.
  • The plain English, computer-generated interpretative results can be understood by any educated individual.
  • The instrument has extraordinary validity.

The Reiss Profile is a comprehensive, standardized, objectively validated instrument of what motivates an individual; the instrument assesses 16 basic (or fundamental), intrinsically held desires (or goals). Everybody embraces all 16 basic desires, but to different extents. How an individual prioritizes the 16 basic desires (called a Reiss Profile) reveals his/her personality traits and behavior tendencies.

The 16 basic desires were determined empirically and are extensively validated. They are:

Acceptance, the need for approval
Curiosity, the need to think
Eating, the need for food
Family, the need to raise children
Honor, the need to be loyal to the traditional values of one's clan/ethnic group
Idealism, the need for social justice
Independence, the need for individuality
Order, the need for organized, stable, predictable environments
Physical Activity, the need for exercise
Power, the need for influence of will
Romance, the need for sex
Saving, the need to collect
Social Contact, the need for friends (peer relationships)
Status, the need for social standing/importance
Tranquility, the need to be safe
Vengeance, the need to strike back

USER QUALIFICATION

The minimum qualification to purchase this tool is a Ph.D. in clinical or counseling psychology.

SAMPLES AND ORDER FORM

  • Click here for a sample printout of a narrative report included with the results.

  • Click here to download an order form.

HOW WAS THE REISS PROFILE VALIDATED?

The Reiss Profile is the first standardized, comprehensive assessment of what motivates people. It shows the forces driving personality development of mentally healthy people. Users and clients often comment on how accurate the Profile is; the scientific validity coefficients are very high. The predictive validity is extraordinary.

Phase I: Exploratory factor studies of lists of hundreds of motives repeatedly showed 15-16 basic intrinsic desires of life. Multinational, confirmatory factors studies.

Phase II: Psychometric studies established test-retest, internal, and inter-rater reliabilities.

Phase III: Concurrent validity shown with Big 5, Myers Briggs, Murray's needs, and the ASI.

Each scale validated against "real-world" behavior. Twenty peer-reviewed articles published in APA and other top journals with more than 10,000 administrations in six countries.

REFERENCES

Engel, G., Olson, K.R., & Patrick, C. (2002). The personality of love: Fundamental motives and traits related to components of love. Personality and Individual Differences, 32, 839-853.

Havercamp, S.H., & Reiss, S. (2003). A comprehensive assessment of human striving: Reliability and validity of the Reiss Profile. Journal of Personality Assessment, 81, 123-132.

Maller, R. G., & Reiss, S. (1992). Anxiety sensitivity in 1984 and panic attacks in 1987. Journal of Anxiety Disorders, 6, 241-247.

Maller, R.G., & Reiss, S. (1987). A behavioral validation of the Anxiety Sensitivity Index. Journal of Anxiety Disorders, 1, 265-272.

Olson, K. R., & Weber, D. A. (2004). Relations between big five traits and fundamental motives. Psychological Reports, 95, 795-802.

Reiss, S. (2005). Extrinsic and intrinsic motivation at 30: Unresolved scientific issues. Behavior Analyst, 28, 1-14.

Reiss, S. (2005). Why people become organ donors. Paper presented at the annual meeting of the American Public Health Association in New Orleans.

Reiss, S. (2005). Human individuality and the divide between science and religion. Zygon 40, 131-142.

Reiss, S. (2004). Multifaceted nature of intrinsic motivation: The theory of 16 basic desires. Review of General Psychology, 8, 179-193.

Reiss, S. (2004). The 16 strivings for God. Zygon, 40, 131-142.

Reiss, S. (2001, Feb.). Secrets of happiness. Psychology Today, 50-56.

Reiss, S. (2000). Human individuality, happiness, and flow. American Psychologist, 55, 1161-62.

Reiss, S. (2000). Who am I: The 16 basic desires that motivate our actions and define our personalities. New York: Tarcher/Putnam. 288 pp. (translated into Chinese, Danish, Japanese, Spanish, and Swedish)

Reiss, S. (2000). Why people turn to religion. Journal for the Scientific Study of Religion, 39, 47-52.

Reiss, S. (1999). The sensitivity theory of aberrant motivation (pp. 35-58). In S. Taylor (Ed.), Anxiety Sensitivity: Theory, Research, and Treatment. Mahwah, N.J.: Erlbaum.

Reiss, S. (1997). Trait anxiety: It's not what you think it is. Journal of Anxiety Disorders, 11, 201-214.

Reiss, S. (1991). Expectancy model of fear, anxiety, and panic. Clinical Psychology Review, 11, 141-153.

Reiss, S. & Havercamp, S. (2005) Motivation in a developmental context: Test of Maslow's theory of self-actualization. Journal of Humanistic Psychology. 45, 41-53

Reiss, S., & Havercamp, S. (1999). Sensitivity, functional analysis, and behavior genetics: A response to Freeman et al. American Journal of Mental Retardation, 104, 289-293.

Reiss, S., & Havercamp, S. (1998). Toward a comprehensive assessment of fundamental motivation. Psychological Assessment, 10, 97-106.

Reiss, S., & Havercamp, S. (1997). Sensitivity theory and mental retardation: Why functional analysis is not enough. American Journal of Mental Retardation, 101, 553-566.

Reiss, S., & Havercamp, S. (1996). The sensitivity theory of motivation: Implications for psychopathology. Behaviour Research and Therapy, 34, 621-632.

Reiss, S., & McNally, R.J. (1985). Expectancy model of fear. In S. Reiss and R.R. Bootzin, R.R. Theoretical Issues in Behavior Therapy. New York: Academic Press.

Reiss, S., Peterson, R.A., Gursky, D.M., & McNally, R.J. (1986). Anxiety sensitivity, anxiety frequency, and the prediction of fearfulness. Behavior Research and Therapy, 24, 1-8.

Reiss, S. & Reiss, M. (2004). Curiosity and mental retardation: Beyond IQ. Mental Retardation, 42, 77-81.

Reiss, S., & Sushinsky, L. W. (1975). Overjustification, competing responses, and the acquisition of intrinsic interest. Journal of Personality and Social Psychology, 31, 1116-1125.

Reiss, S., Wiltz, J., & Sherman, M. (2001). Trait motivational correlates of athleticism. Journal of Personality and Individual Differences, 30, 1139-1145.

Takakuwa, M., & Wakabayashi, M. (1999, personal communication). Unpublished factor study of Japanese translation of Reiss Profile with Japanese college students.

Wiltz, J., & Reiss, S. (2003). Compatibility of housemates with mental retardation. American Journal of Mental Retardation, 108, 173-180.

About the Author
Steven Reiss, Ph.D., : is a graduate of Dartmouth College and Yale University. According to the Social Science Citation Index, his research ranks in the upper 1 percent of academic psychologists in terms of influence.